Brand Analysis:
Primary audience, Anyone who are wanting signage, design work, advertising across a range of multi media, local business', commercial, schools, functions, events, sports.
Competitor analysis:
Design studios market position is quite high in the market although they are a small business. This being everything from A-Z can be done in house, unlike other firms where you would get the design work done, then have to go to a printing company, then an installation company which can be a hassle and take a long time. - This also being their main point of difference within the market.
Current Brand Audit:
Brand promise, being completely local - thus being the rhetoric device of ethos. trust and credibility.
SWOT Analysis
Strengths:
Local, true and honest work, pleasing results, giving back to the community through events and charity and sponsorship, all in house from A-Z. Everything under one roof. Authentic business.
Weakness:
Small team, sometimes deadlines arent met because of this. sometimes too busy and have to turn down work - bigger team
Opportunities:
To grow larger - meet deadlines efficiently, more national and possible international work
Threats:
Franchise or cheap companies that undercut, or just any other design or sign firms.
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