Refined interview. Main ideas

 1. First of all, who are you?

Willy Ranapiri and Natalie Rogers. We are the founders and owners of Design Studio (EST 2001) located on Te Mata Road, Havelock North. We are a small team of 5 that are innovative in the advertising industry that reflects the high calibre of cliental. From initial design to complete construction and installation with our total in house portfolio. 

2. Who are your clients?

Commercial and private business, examples of these are

-Gemco

-Hillmac electrical

-NZME

-Mccains

-Geneva health care

-Polaris AU

-Hawkes Bay Regioanl Council

These business' are only a fraction of who we deal with. We have had many business' all over Hawkes Bay and NZ who acquire our skill sets over the past 15 years

3. Do you work nationally or internationally?

- Full house projects are only national. Some design and photography are international. We try to stay local to support the community.

4. What is your Philosophy?

- Do it right first time

- Work smart

- Professionalism

- Local

- Ethical working business

- Constant community support

5. What are you happy with?

- Life style, we enjoy being a local business and thoroughly enjoy creating out of the box ideas/projects and fully manufacturing them.

- Locally owned

- Opportunity to create outside-the-square projects

- Unique

6. What are your pain points?

- Coorporate wheels are slow to turn

- Conflicts with large communities 

- Too small

- Not on main road, we would like to be on a main road to generate more business, 38 kennedy road as discussed is a suitable location for us

- Technology outdated, we would like to maybe see a conversion to apple

- Storage - we have very small storage for our products and machines such as vinyls, laminate, printer, plotter etc. we would like to be in a bigger space which is more comfortable

- Modern - we estblished many years ago, we would like to see our space modernised, We have been to the kennedy road offices and do really like the look of the layout.

- Client space, car parks - we need more space for clients to sit and wait while we are busy, at the moment we have nothing, and client off road car parking, we would like to see more car parks for our clients and oursleves

-BRANDING - We need a new modern logo!!!

- Branding through multi media - we need to see our new logo via website, vehicle, brochure, cards - biggest down point

- Payments are hard with corporate companies

7. What are your main requirements regarding the rejuvenation?

- Reflections on the pain points, we would like to see as many as those pain points dealt to.

8. What would you view a success in this transition.

- New modern aesthetic - As we have already seen the Kennedy road offices, We do like the new modern lay out.

- Larger format - we would like to work in a larger format / space as it is too small where we are at the moment.

- New branding through multi media - as said in the pain points

- Enhance productivity

- Managing smoothly

- Pain points dealt with

9. Where do you see yourself in 10 years?

- Grow and continue to help the community

- Potentially turn international. grow larger but still give back

- Keep up with the modern times. 

This Q's and A's I will be able to continuously reflect on as specifications. Regular client interaction is key in my project