Research Ethos Pathos and Logos

Ethos, Pathos, and Logos are modes of persuasion used to convince audiences.  They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. 

Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character.

An author would use ethos to show to his audience that he is a credible source and is worth listening to. Ethos is the Greek word for “character.” The word “ethic” is derived from ethos.

My example - An example, use of celebrity in commercials, adverts etc. A 'role model' for society. "Oh he wears it, so should we!"

Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions.

Authors use pathos to invoke sympathy from an audience; to make the audience feel what what the author wants them to feel. A common use of pathos would be to draw pity from an audience. Another use of pathos would be to inspire anger from an audience; perhaps in order to prompt action. Pathos is the Greek word for 

My example - the recent carls jnr add on tv 'bourbon burger' the big manly burger initially makes your mouth water. 'I'm now hungry' the hunger emotion is triggered therefore you want the burger!

Logos or the appeal to logic, means to convince an audience by use of logic or reason.
To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject.Logos is the Greek word for “word,” however the true definition goes beyond that, and can be most closely described as “the word or that by which the inward thought is expressed, Lat. oratio; and,  the inward thought itself, Lat. Ratio. (1) The word “logic” is derived from logos.

My example - by truth, this organic product has 100 % bla bla which makes it 100% natural. by use of statistics. People want to indulge in truth and honesty.

I belive for my mode of persuasion would come under the Logos factor. i want people to know that Design Studio is a locally owned, proud and legitimate business for the Hawke Bay community. How can I show this through a range of multi media?