But why do companies change their logos??
Modernization:
Tastes change with times. There are companies whose logos have been designed a few decades back and what was fashionable back then may not be now. Sleek, shiny and minimalistic is the trend of today.
Take Overs/Change in name:
The logo of the company being taken over might be redesigned to include direct or indirect features of the company which took over it (especially if the company who took over has a more powerful brand image) for obvious reasons.
These are specific reasons which cannot be generalized. But in each case there is some factor, big or small, which might potentially hinder the company's image.
A lot of logos have been redesigned radically in an attempt to instill freshness into them and indirectly into the company. The company's logo is its face in the market and an occasional makeover can give the company an apparent newness though nothing else might actually be different.
To remove potential hindrances:
These are specific reasons which cannot be generalized. But in each case there is some factor, big or small, which might potentially hinder the company's image.
These are specific reasons which cannot be generalized. But in each case there is some factor, big or small, which might potentially hinder the company's image.
Most importantly: Re-branding:
A lot of logos have been redesigned radically in an attempt to instill freshness into them and indirectly into the company. The company's logo is its face in the market and an occasional makeover can give the company an apparent newness though nothing else might actually be different.
A lot of logos have been redesigned radically in an attempt to instill freshness into them and indirectly into the company. The company's logo is its face in the market and an occasional makeover can give the company an apparent newness though nothing else might actually be different.
Retrieved from: https://www.quora.com/Why-do-companies-change-their-logos
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