Design Tools - Things to include
Graphic design standards - (logos, specs, colours, font etc)
Description of brands personality - who what where etc
Tone of project - Rhetoric device - pathos, ethos, logos
Samples of existing media - research - ongoing
Specific CAD programmes
Hard Materials - paper - markers - colour etc
Description of final project / product
Budget
Timeline
Key Task
To rejuvenate the outdated forefront logo of graphic design company Design Studio of Havelock North and refit the company in to a new Modern Space. William Ranapri (Owner of Design Studio) is interested in the rejuvenation of his brand. He is particulary interested in the re designing of his logo to a sleek, minimalistic idea that trends today. He is also interested in seeing his brand new logo used across a range of trans medias such as company vehicles, business cards, brochures etc. William is wanting to move his business to a more modern comfortable building as his current space is also outdated.
Critical Path
To develop a rough schedule / timeline for the project. Discuss the creative brief with clients, in an opening interview. Review and Reflect. Concepts - review - development - review - ongoing research, and again. Selection of final designs - review, revisions. Final presentations - approvals.
Specifications
to be listed from interview
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