Wednesday, 2 March 2016

Mile Stones of Branding. (Creativebloq)

Lippencott, The creative consultancu behind the coca cola ribbon staged a new exhibition at the Design Museum as a part of London Design Festival (Unsure what date) As a part of this exhibition, Lippencott had created a brand timeline which takes a fresh look at the evolution of branding.



Branding through Nature! Nature evolved a simple yet sophisticated language of branding. We quickly learned it, we had to, and still use this language today





Cave Paintings! (32,000 yrs ago) Cave paintings show some of the first examples of how humans transcribed their world into visual representations that have deeper meaning. Despite lacking direct translation, the decorated walls are an important demonstration of how our Homo Sapien ancestors were hard-wired to brand.



Branding literally means to burn. 2,700 BC. Derived from the Old Norse 'brandr', meaning 'to burn', branding started quite literally. Cattle branding was one of the earliest examples of simplification, signifying ownership and, through association over time, connoting taste and quality.




The Itchthys Fish. 1AD. As cave dwelling communities evolved into modern civilizations, so evolved our ability to capture concepts. The ichthys —the sign of the fish — served as a secret symbol that united Christians under a common belief and built a strong focus for their sense of belonging.


Union Jack 1606. Mixing brand identities can yield interesting results, such as when England and Scotland unified under the first version of the Union Jack, an early example of a merger of competing brands. Later, with the inclusion of Ireland in 1801, it became the asymmetric oddity we know today, a potent symbol of an eclectic culture.


Full 20 milestone branding exhibition located here. Awesome blog to reflect on
http://www.creativebloq.com/branding/milestones-history-branding-91516855

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